A Sales Prospecting Strategy Tutorial for Testing Your ICP
Follow a sales prospecting strategy tutorial that turns your ICP into testable rules, reviewable stages, disposition feedback, and stop conditions.
Research notes
Persana AI prospecting methods
Field notes for operators evaluating agent-native discovery, enrichment, verification, deliverability, and human review.
Data Enrichment Is Not a Line Item: How It Fits Into an Agent-Native Prospecting Workflow with okki-go
A RevOps lead who wasted $42k on bad enrichment explains why TCO beats per-credit pricing, and how okkigo's okki-go, okki go ai agent, and okki go account research fit into data enrichment sales automation and email sequences.
What Is a Cold Email Platform — And When Should a B2B Team Actually Buy One?
A procurement-first framework for deciding when a cold email platform is worth the TCO — and when it isn't — based on six years of tracking outbound tool spend.
CRM Data Hygiene Is Continuous Decision Control
Run CRM data hygiene in 2026 through field governance, event controls, provenance, duplicate review, qualification, monitoring, and recovery.
Lead Generation And Prospecting: What the Evidence Changes
Build a shared qualification language while preserving the different work, evidence, and measures of each stage.
We Almost Picked the Wrong Intent Data Provider for LinkedIn Prospecting. Then We Ran This API Test.
A quality and brand compliance manager shares how a failed vendor scorecard, a surprise OKKI Go API integration, and a 90-day LinkedIn prospecting pilot reshaped how their RevOps team evaluates intent data providers.
What Is okki-go? A RevOps Side-by-Side Against a Stacked Prospecting Workflow
I've spent six years cobbling together outbound stacks and blowing about $12,000 on mistakes I document for my team. Here's how okki-go actually compares to a stacked prospecting workflow across LinkedIn email finding, email verification features, ABM evaluation, and time-to-first-send.
Prospecting Lead Generation: What the Evidence Changes
Compare account selection and lead capture without confusing their evidence, measures, or owners.
Lead Generation Optimization Starts With the Costliest Error
Diagnose acceptance, routing, and measurement failures before increasing activity; change one decision rule at a time.
I Vetted Okkigo for Our Sales Team: Notes on Permissions, Data Sources, and the Intent Data Question
A procurement admin's account of evaluating Okkigo—covering LinkedIn automation safeguards, B2B contact database match rates, data source transparency, and when intent data is actually worth paying for.