2026 B2B Lead Generation: Measure Evidence, Not Lead Count
Build B2B lead generation in 2026 around channel strategy, tools, qualification, evidence transfer, metrics, and explicit AI operating boundaries.
Research notes
Persana AI prospecting methods
Field notes for operators evaluating agent-native discovery, enrichment, verification, deliverability, and human review.
Cold Prospecting: What It Is and How to Build a Repeatable Process
Learn what cold prospecting is, test account fit, build a minimum multichannel motion, set stop rules, and diagnose the first weak funnel transition.
Okki-Go vs Clay Was the Wrong Question. What RevOps Should Evaluate in a B2B Contact Data Platform
A failed launch in March 2025 changed how this RevOps lead thinks about contact data. Okki-Go vs Clay only surfaced after the real issue was clear — and the criteria for a B2B contact data platform had to come first.
Okki-Go Human Review Workflow: A 6-Step Checklist That Keeps AI Sales Prospecting Honest
A practical Okki-Go human review workflow for AI lead generation software. Six steps to review AI SDR leads before they enter an email sequence, plus what to compare in Okki-Go alternatives.
How to Write a Cold Outreach Email With Legible Relevance
Turn targeting evidence into a concise, transparent email with a controlled next step.
Cut Mistaken Relevance From Cold Email Technique
A current workflow for relevance, provider scope, authentication, qualification, privacy, simulation, and qualified-response measurement.
I'm a Sales Ops Budget Gatekeeper. Here's What I Think About Persana AI.
A cost-focused Persana AI review: why it's more than a lead gen tool, how agent-native prospecting works, where email outreach fits, and hidden cost warnings for small teams.
What Is an Autonomous SDR—and When Should a B2B Team Actually Use One?
A procurement manager's honest take on autonomous SDRs: what they are, what they really cost, and when a B2B sales team should use one. Insights from managing $180,000 in sales tooling spend.
Best Cold Email Software Ranked by Control and Workflow Fit
A dated, conditional ranking of Regie.ai, AiSDR, Artisan, and 11x by approval, suppression, reply operations, auditability, and human ownership.
Diagnose Website Inquiries Before You Scale
Learn how to transform opaque website development decisions into concrete diagnostics for effective lead generation, following a step-by-step workshop appr