Cold Prospecting: What It Is and How to Build a Repeatable Process
Learn what cold prospecting is, test account fit, build a minimum multichannel motion, set stop rules, and diagnose the first weak funnel transition.
Research notes
Persana AI prospecting methods
Field notes for operators evaluating agent-native discovery, enrichment, verification, deliverability, and human review.
Lead Generation Marketing Funnel: Stages, Handoffs, and Leak Diagnosis
Define lead-generation stages, connect handoffs and owners, and diagnose the first place attention stops becoming qualified follow-up.
What Is an AI Sales Assistant? Features, Scenarios & When Your B2B Team Actually Needs One
A scenario-based guide to AI sales assistant features—and a practical framework to help B2B sales teams decide when to invest in them.
How LinkedIn Connections Fit Into an Agent-Native Prospecting Workflow (And When They Don't)
A quality reviewer's honest take on where LinkedIn connection requests belong in agent-native sales workflows, how the LinkedIn extension feeds prospecting context, and the exceptions where LinkedIn outreach is the wrong move.
Persana AI Review: What I Learned After Using It for 6 Months of B2B Prospecting
A practical, first-person look at Persana AI for sales automation. Covers the AI SDR features, data quality, email lookup, and the honest boundaries of what an agent tool can — and can't — do for a B2B sales team.
What Is a Prospect Database and When Should a B2B Sales Team Use It?
What is a prospect database, and when should a B2B sales team use it? A plain-language guide to why stale data kills outreach and how Persana AI sales automation changes the equation.
Cold Emailing Casting Directors: A Submission-Routing Guide
Learn when cold emailing casting directors is appropriate, how to follow published submission routes, what to include, and when not to send or follow up.
Do Not Treat Social Engagement as a Lead
Build social lead generation by interpreting public participation conservatively, verifying fit, requesting a permissioned next step, and measuring qualifi
Persana AI vs the Legacy Prospecting Stack: A Buyer's Comparison
A practical comparison of Persana AI against a legacy point-tool stack: company database, LinkedIn automation platform, and email finder. See how an agent-native workflow compares and what to ask before you buy.
Persana AI Reviews Taught Me: The Best Lead Database Is a Transparent Lead Database
A quality-focused look at Persana AI reviews, lead database evaluation, lead generation software, and how sales intelligence features fit into an agent-native prospecting workflow.